Finding your way in a sea of possibilities
Pasco Gifts has a vast range of promotional gifts, clothing and corporate gifts. The assortment is big in quantity, but it’s also very complex because of the many possible variations: different colours, sizes, variables, possible personalizations, bulk discount… All these factors influence the final price, which is calculated in real time. The webshop we built for Pasco consists mainly of custom features on top op the base modules.
Pasco Gifts had very specific needs for their webshop. The base bundles of the Harmony webshop offered a great foundation, but the product catalog and price calculation is so complex that we had to customize it to the extreme. This meant that we had to work out a detailed development roadmap to add all of the custom code on top.
Although this webshop was completely tailor-made, the performance and stability of the platform remains guaranteed. That’s why Harmony is such a great platform: it has an ideal base to add as many custom code as you like, without any impact on stability or performance.
Because there are so many factors to be taken into account when calculating the price, we built a custom price calculator for Pasco, which was a real brainteaser for our developers.Some factors that influence the price:
Harmony does exactly what we want it to do. It works in a seamless, intuitive and fast way. It's extremely user-friendly and a pleasure to work with.
Ronny De Smedt, Pasco Business & Promo Gifts
Pasco offers a wide range of products, and on top of that, all of them have different dynamic specifications. In Harmony, we use these specifications for the faceted navigation. This faceted navigation gives the user the possibility to filter options according to their needs. For example if price is very important, the visitor can filter on price. Other possible filters are category, color, material …
The vast range of products and variations has a very complex data structure. If the search would run on a traditional database, this would no longer be high-performing. Therefore we used Elasticsearch. This makes sure that visitors quickly, easily and intuitively can find what they are looking for. This is important for usability, and indirectly has a positive influence on conversion.
Pasco’s core business is personalization of corporate gifts, e.g. the possibility to engrave one’s name or company logo on a fountain pen. This personalisation option had to be available through the webshop. In the back-end, Pasco can easily indicate if a product can be personalized, and add specifications like: